We are changing.

We are transforming.

We are now CXG.

We moved to cxg.com

Who We Are

  • Wisely Insights is a customer research agency that creates customized research for premium and luxury brands

  • Our reach is global

  • We deliver relevant insights and actionable recommendations that enhances our clients’ businesses.

Gain insights on your customers to boost your performance!!
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What We Do

Here are some of the main challenges we have successfully helped our clients address.

CUSTOMERS

  • Gain in-depth understanding of luxury and premium brands’ customers, exploring different targeted constituencies
  • Uncover customers’ experiences and expectations across all touchpoints, revealing potential gaps and how to bridge them
  • Identify best practices and lost moments

SHOPPING BEHAVIORS

  • Identify customers’ purchase journeys through all touchpoints
  • Understand purchase triggers and barriers
  • Quantify the size of lost and gained opportunities
  • Define action plans to optimize conversion rate and boost sales
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OMNICHANNEL

  • Uncover overall touch points used across journeys
  • Understand user’s experiences and expectations towards each touch point
  • Benchmark the services at these touchpoints
  • Understand the role and level of alignment of each touchpoint to boost brand performance and perception

LOYALTY

  • Segment customers
  • Identify channels and messages
  • Understand expectations, experiences and best practices
  • Explore or pre-test loyalty program concepts
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STORE ENVIRONMENT

  • Pre-test or validate store concepts
  • Understand how the concept facilitates exploration
  • Identify hot/cold zones, and role and perception of visual merchandising
  • Confirm if store conveys the brand’s intended positioning
  • Define rooms for optimization

PRODUCTS

  • Accompany our clients in their new product development process
  • Pre-test or validate new product concepts
  • Identify new product opportunities
  • Explore the appeal and understanding of ranges
  • Understand customers’ perception of products
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BRAND HEALTH

  • Identify brand’s funnel and perception versus competitors
  • Understand brand SWOT
  • Understand perception of the brand’s marketing mix

PRICING STRATEGY

  • Benchmark price positioning with key competitors, across markets
  • Optimize pricing strategies across markets
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Our Team

Carole Vienne
Carole Vienne

Managing Director

Audrey Brandazzi
Audrey Brandazzi

Senior Research Manager

Beatrice Deng
Beatrice Deng

Research Analyst

Monica Lin
Monica Lin

Research Analyst

Testimonials

"I finally find the time to thank you for our flagship store concept research, which was highly appreciated by the teams and allowed them to move forward with the project. I even presented the key learnings to our CEO! Thank you for everything."
Customer Research Director
Premium Fashion
"It was an equally shared pleasure to work with you on this amazing project! We really appreciated your professionalism, proactivity and flexibility. I will definitely recommend you to my successor."
Market Research Director
Luxury Cosmetics
"I presented the results of the conversion rate study to our zone presidents and country managers and all were very interested by the insights and key learnings."
Retail Excellence Director
Luxury Fashion
"We thank you for the quality of the support you provided regarding our different challenges and which was very beneficial to us. Shall we decide work around these issues again, we will definitely call you."
Global Retail Director
Premium Cosmetics

News


What are the intentions of the Chinese luxury customers towards travelling?

customer experience group

THE CHINESE CUSTOMER SENTIMENT REPORT - SECOND EDITION

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What are the Chinese luxury customers' latest purchasing habit trends covering both the in-store and the online customer experience?
customer experience group

THE CHINESE CUSTOMER SENTIMENT REPORT - SECOND EDITION

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What is the Chinese luxury customers' feedback and expectations towards the customer experience delivered in China?
customer experience group

THE CHINESE CUSTOMER SENTIMENT REPORT - SECOND EDITION

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Wisely Insights is part of the Customer Experience Group (CXG).

CXG thrives on the synergy of its five main agencies, which have decades of expertise in Customer Experience. The Group is supported by teams in our 17 global offices.

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